I’m Stephen Harris, a Texas Associate Broker with the Good Life Team at All City Real Estate, Ltd. Co. I list and sell homes from Fort Hood to Round Rock — and the only number I really care about is what hits your account at closing.
400+ closings. $92M+ in volume. 100+ five-star Google reviews. 1M+ YouTube views. Ten years working this market. None of that matters if your home sells for less than it should. So everything I do — pricing, preparation, marketing, negotiation — is built around protecting your equity and putting the most money in your pocket.
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Your List Price Is Not Your Take-Home Price
Most sellers think “sale price” is the goal. It isn’t. The number that matters is your net proceeds — what you actually walk away with after closing costs, concessions, buyer agent fees, title policy, lender payoff, prorated taxes, and every other line item that eats into your equity.
Two homes can sell for the same price and net the sellers tens of thousands of dollars apart. The difference is the strategy behind the sale.
That’s where my system comes in. I show you the math at multiple price points before we ever list. You see the low, the mid, and the high — and what you’d take home at each one. Then you decide where to position. No surprises at closing.
What Makes Working With Me Different
I Read Buyer Financing Like a Lender Would
Most agents check that a pre-approval letter exists and move on. I read it line by line — the lender, the loan type, the rate lock, the conditions, the timeline. After ten years and 400+ closings in this market, I know which financing packages actually make it to the closing table and which ones unravel at underwriting. That pattern recognition gets baked into how I evaluate every offer on your home.
I Show You the Data, Not Just a Number
When most agents tell you what your house is worth, they hand you a number and ask you to trust them. I do the opposite. I record a full video market analysis where I walk you through the comparable sales, the manual adjustments for square footage, garages, pools, lot size, and condition, and I arrive at the price with you watching the math.
You know exactly why your number is what it is. You can defend it. You can stress-test it. And if I think you’re priced too high, I’ll tell you — even if you don’t want to hear it.
I Give You Three Prices, Not One
Almost never one price. I give you a low, a mid, and a high. The low gets your home a lot of attention and keeps your leverage strong. The mid is where I’d typically start. The high is for sellers who really want to press it — but I’ll prepare you for a longer timeline and more negotiation. You see the tradeoffs and pick your position.
The Viral Listing Package — Maximum Exposure, Maximum Leverage
The listings that get the most attention get the most offers. The most offers means the most leverage. The most leverage means the most money in your pocket. So my marketing system is built around one goal: more eyeballs, more offers, more leverage.
Professional photography. Cinematic listing video. Drone footage. Weekly posts across YouTube, TikTok, Instagram, and Facebook. Full MLS distribution to every Realtor in Texas. Monthly open houses for the life of the listing.
This is not about selling fast. It’s about creating the conditions where you have maximum leverage at the negotiation table.
You Hear From Me Every Week — Even When the News Isn’t Great
The most common complaint sellers have about their last agent is simple: they listed it and disappeared. You won’t get that from me. Every week I send you an update with showings, online activity, agent feedback, market shifts, and what we’re doing next. Even when the news isn’t what you hoped for.
I Negotiate Every Line Item, Not Just Price
Price is just one lever. Repairs, credits, closing costs, contingencies, leaseback terms, option periods, financing concessions — every one of them affects your net. When an offer comes in, I run it through a full analysis and we negotiate every line that affects what you take home.
How the Process Actually Works
Step 1 — Free Video Market Analysis (Before You Commit to Anything)
Before you sign anything, I record you a personalized video walkthrough of your home’s value. I pull the comps, make the adjustments, and show you my pricing logic at three different positions. You see what you’d net at each price. No pressure, no commitment. If it doesn’t make sense for you, no hard feelings.
Step 2 — Pre-Listing Plan
I walk the home with you and we build a prep list focused on real ROI. What to fix, what to skip, what to clean up, what to leave alone. Most sellers waste money on things that don’t move the needle. I tell you which dollars come back at closing and which ones don’t.
Step 3 — The Marketing Package
Professional photographer. Cinematic video. Drone shots. Listing copy written for both Zillow’s algorithm and a human buyer. Then we push it across the MLS, every major real estate site, and the social platforms where buyers actually scroll.
Step 4 — Live Listing + Weekly Communication
Showings start. Feedback comes in. The market gives us data we didn’t have on day one. Every week, I tell you what’s happening, what it means, and what I recommend.
Step 5 — Negotiate the Offer Down to the Net
When offers come in, I analyze each one for price, terms, financing strength, contingencies, and projected net. We don’t just pick the highest number — we pick the offer that protects your bottom line.
Step 6 — Closing Without Surprises
I stay on top of inspection negotiations, appraisal, lender timelines, and title work all the way to the closing table. You see the numbers a week before closing — not when the title company hands them to you.
Where I Sell Homes
I serve sellers across Central Texas — from the Fort Hood corridor up the I-35 spine to the north Austin metro. Each market has its own pricing dynamics, buyer pool, and timing. Click your city for a market-specific breakdown.
- Sell Your Home in Killeen — Fort Hood PCS sellers, VA-loan buyers, KISD inventory
- Sell Your Home in Harker Heights — Higher-end inventory, Skipcha, HHISD demand
- Sell Your Home in Copperas Cove — West Fort Hood commute market, value-tier homes
- Sell Your Home in Belton — Belton Lake, BISD, hill country premium
- Sell Your Home in Temple — Baylor Scott & White medical hub, employer-driven demand
- Sell Your Home in Pflugerville — North Austin metro, Tesla & Samsung corridor
- Sell Your Home in Hutto — Hutto ISD, Samsung Taylor proximity, fast-growth suburb
- Sell Your Home in Round Rock — Dell HQ, RRISD, established suburban premium
Frequently Asked Questions
How much does it cost to list my home with you?
I don’t quote a flat commission online because every listing is different. What I will tell you is that the way I get paid is tied directly to the result: I work to maximize your net proceeds, and my fee comes out of the proceeds I help you create. Book a free strategy call and we’ll discuss the structure that fits your situation.
How do you decide what my home is worth?
I pull the most recent comparable sales — typically within a half-mile and the last six months. I make manual adjustments for square footage, garages, pools, lot size, condition, and any other variables that meaningfully affect value. Then I produce a low, mid, and high price recommendation with a net proceeds estimate at each level. You see all of it on video before we list.
Do you work with military families on PCS orders?
Yes — extensively. A large portion of my listings come from Fort Hood families who are PCSing and need to sell remotely on a tight timeline. I run remote-friendly transactions: virtual signings, video walkthroughs, lockbox showings with daily reporting, and constant communication so you’re not in the dark from a duty station three time zones away.
How long does it take to sell?
It depends on price, market, and condition. What I’ll tell you is that the longer a home sits, the more leverage you give away — and that’s almost always a pricing or presentation problem, not a demand problem. I price homes to attract serious buyers from day one, because the strongest offers come early when the listing is fresh.
Why does financing knowledge matter from a listing agent?
Because financing is where deals fall apart. When I’m reviewing offers on your home, I read the buyer’s pre-approval line by line — the lender, the loan type, the conditions, the rate lock. From ten years of watching deals close (and fall apart) in this market, I can flag weak financing before we accept it and steer you toward the offer most likely to actually close. Most listing agents check that a pre-approval exists. I check whether it’ll hold.
What if my home doesn’t sell?
If we’re not getting showings, it’s pricing. If we’re getting showings but no offers, it’s presentation or condition. If we’re getting offers but they fall through, it’s financing or terms. I diagnose the problem and we adjust. The data tells us what to do — we don’t guess.
Get Your Free Video Market Analysis
Before you commit to anything, let me show you what your home is actually worth and what you’d net at three different price points. No cost. No pressure. If it doesn’t make sense, no hard feelings.
Call or text: (256) 226-2757
Or: Book your free strategy call
Talk soon,
Stephen
Stephen Harris is a Texas Associate Broker with the Good Life Team at All City Real Estate, Ltd. Co. Information presented is for educational purposes and is not a guarantee of sale price or timeline.
